Bet365 are offering 5/2 against Wesley Sneijder winning another man of the match award against Uruguay.
The Holland midfielder has been one of the players of the tournament and is rated just 3/1 to scoop the Golden Ball.
Spokesman Steve Freeth explained: "Sneijder seems to be finishing as man of the match in every game he plays in and he's building up quite a punter fan club."
David Villa is 9/4 favourite with the firm for the Golden Ball with Bastian Schweinsteiger fives, Mesut Ozil 7s and Diego Forlan a tasy 12s.