Joe McELderry is the odds-on favourite at 1-2 to win the The X Factor 2009 this weekend, with Betfair punters suggesting that the Geordie already has one hand on the title.
Cheryl Cole's protégé has shone in recent weeks and a succession of standing ovations from all four judges have ensured that he goes into the finale - which will be watched by 20 million people - as the man that the others need to catch.
Until Joe's impressive late surge, Olly Murs was the long-time favourite, yet after seeing support tail off in recent weeks Simon Cowell's act enters the final at 5-1 to win.
Sharing that price is Stacey Solomon, who has kept fans entertained throughout with her sultry tones and unique charm, but despite her popularity, a win for the 'The Dagenham Diva' appears unlikely.
Betfair spokesman Ari Last said: "According to the punters, Joe McElderry is a shoo-in, however in Olly Murs and Stacey Solomon he faces two contestants who have been extremely popular with the public throughout.
"He'll have to be at his best to walk away with the crown but the odds look very much in favour of a McElderry-Cole triumph."
The X Factor 2009 Winner - Betfair bet: 1-2 Joe McElderry, 5-1 Stacey Solomon, 5-1 Olly Murs
Final Contestants - Highest Traded Price: 14-1 Joe McElderry, 10-1 Stacey Solomon, 24-1 Olly Murs
