Even belting out Queen's 'We are the Champions' during his victory lap and proclaiming himself 'The Greatest' a la Muhammad Ali does not lead us to dislike him.
He's a bit of a playboy and, basically, sports fans accept this goes with the territory. We want our F1 drivers to act flamboyantly and not like dullards as Nigel Mansell always did.
So there is no disputing the fact that Button is a true sporting personality.
But 4/7 and 1/2 to win the BBC award this year? Isn't that an overreaction to slash the price from evens on the back of his fifth place at Interlagos?
This is the man who blazed a trail during the early part of the campaign and won six of the first seven Grands Prix.
He then had to make do with sixth in the British Grand Prix and, a second place in Italy aside, rather limped over the line in the end. Even a great show of overtaking on Sunday to move up to fifth from 14th on the grid, whilst impressive, is not how you usually associate your superstars' crowning moments.
Unless it's Daley Thompson easing his way through the 1,500m of course at the Olympics.
So who else is in the frame for the coveted BBC prize this year?
Heptathlete Jessica Ennis is second-favourite after winning the world championships but it is not exactly a mainstream sport and the same goes for Beth Tweddle with the gymnast available at 33s with Ladbrokes despite being as short as 16/1 in places. Certainly Tweddle's world championship gold at The O2 at the weekend got less media coverage than Button.
Andrew Strauss may be worth a shout at 16s after leading England to their Ashes triumph but it was an event screened only Sky and the subsequent terrible form in the One-Days against the Aussies took a little of the sheen off the victory.
Andrew Flintoff has now retired from Test cricket and is 33s but, one tremendous run-out and a few fine bowling sessions aside, he was not at his very best due to injury. Another ageing star - Ryan Giggs - is 66s but you would think a footballer would have to do more in a single year to scoop the prize. If he had won another European Cup then who knows?
So the summary is Button is probably going to win it. He may have limped over the line but F1 is a big BBC event these days and they will have oodles of footage to accompany his slot.
David Haye should never be as high in the list because he never actually seems to fight, instead preferring silly stunts and talking himself up, and Carl Froch is 200/1 despite being a world champion.
A live outsider? Phil 'The Power' Taylor can do little more and is 100/1 with three firms. He would need some sustained support from the public to make the podium but are there enough Arrers fans out there?
