We fully expect Southampton to win League One this season and there's value in the top goalscorer market.
Rickie Lambert is rightly favourite to top the charts but his price is far too prohibitive.
So look instead towards his strike partner Lee Barnard, who is 12/1 with bet365.
It's a price worth backing each-way with a top four placing all that's required to land a quarter of the odds.
Barnard scored in the friendly defeat to Reading on Saturday and managed 9 in 14 starts after moving from Southend last term.
After starting his career at Spurs, he knows where the net is and should give us a good run for our money.