Middlesbrough have been backed down to favouriitism to win the npower Championship, which kicks off on Friday.
Gordon Strachan's spending has largely centred around the SPL but question remarks remain about just how good the Scots are.
Kris Boyd is likely to be amongst the goals and he's been supported to be leading scorer.
Bet365 spokesman Steve Freeth said: "Boro have been the best-backed team outside the Premier League during pre-season and we've racked up some big liabilities on Strachan's side.
"Punters have backed them from 9/1 into 6/1 for the title, from 13/5 into 15/8 for promotion and a Golden Boot for Boyd would be the icing on the cake for our customers and a disaster for us."